Simone Dongu
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Latest

Nov
06

How to attract and retain top talent as a small business

"No one wants to work" is a sentiment we hear often in entrepreneurial circles. So, how do we make sure that we attract and retain talented employees for our business? Here are 3 key strategies.
11 min read
Nov
04

Achieve Product Differentiation

Customers have problems to be solved, and they will likely have a lot of options to choose from. So, how do you differentiate from your competitors? Here are 3 ways, and why product differentiation is so critical.
8 min read
Oct
16

Understanding Porter's Generic Competitive Strategies

What are competitive strategies and how did Porter define them? Let’s see why every business needs a strategy to deal with their competitors.
13 min read
Sep
18

4 Strategies to Effectively Allocate Resources

Resource allocation is the process through which entrepreneurs strategically allocate resources, ensuring optimal utilization and alignment with business objectives. Here’s how you can achieve it.
14 min read
Aug
08

Multi-channel marketing

Multi-channel marketing involves showcasing your brand’s existence on various marketing channels like social media, physical stores, email marketing, and billboards. But should you bother?
9 min read
Jul
09

How To Improve Customer Service

What's one of the best ways to differentiate your brand? The quality of your service to customers. Here's how to ace customer service.
9 min read
Jun
26

Creation of Intellectual Works through Generative AI

Exploring the intellectual capacity of Generative AI specifically in music production to understand their creative potential.
16 min read
Jun
04

Google's leaked documents send SEO Community into disarray

The SEO Community raged as it was revealed in Google’s leaked documents that they weren’t ranking sites as they said they were.
1 min read
Mar
22

Business Strategy: The Art of Dominating The Market

Learn how to dominate the market and crush your competition by creating an effective business strategy that creates value and outlines a strategic plan for profitable growth. Become a master strategist now!
14 min read
May
30

Will YouTube survive its anti-ad-block policy?

YouTube's new anti ad-block policy could spell trouble. Let's delve into possible implications and what this means for the advertising industry.
5 min read