Understanding Porter’s Generic Competitive Strategies
What are competitive strategies and how did Porter define them? Let’s see why every business needs a strategy to deal with their competitors.
What are competitive strategies and how did Porter define them? Let’s see why every business needs a strategy to deal with their competitors.
A good recruitment process, paired with high employee retention saves a company huge costs in the long term. So, how can an employer utilise strategies to attract and retain top talent? Let’s explore attracting and retaining talented employees.
Multi-channel marketing involves showcasing your brand’s existence on various marketing channels like social media, physical stores, email marketing, and billboards. But should you bother?
Learn how to create a competitive advantage for your brand with product differentiation strategies: an aspect of marketing strategy to boost your consumer’s perspective of your product or service against those of your competitors.
Explore the importance of niche market segmentation, how to apply it in digital marketing and why marketing to a specific group of customers improves your ROI.
Learn how to dominate the market and crush your competition by creating an effective business strategy that creates value and outlines a strategic plan for profitable growth. Become a master strategist now!
Set your brand apart with a unique selling proposition (USP) (aka unique selling point) that makes your business special in the eyes of the customer.
Learn how to take calculated risks as a business owner and engage in effective risk management techniques.
Your target market is the broad group of potential customers who’s needs you meet. Here’s how to identify your target market to boost conversions.
To conduct your own market research is to know the game that you’re playing. It helps you understand the rules, the hidden patterns and the unique ways you can win with the cards you’ve been dealt. Discover how to conduct market research today.
Learn how to write a business plan to achieve business goals in the most effective way for large and small businesses alike
So, you discovered you need a business partner. How do you go about finding one? Engage with your community!